Turkmenistan's national fashion art will be widely showcased at the "Who’s Next" international professional fashion exhibition to be held on September 5–7 in the capital of France, Paris.

At the event, organized with the support of the International Trade Centre (ITC), Turkmen designers and national brands will present their new collections in the "Ready-to-Wear" section to representatives of the global fashion industry.

Designer Mukaddes Ibragimowa, as well as the brands "Binaym," "Desert Heritage," and "AYM," will participate in the exhibition. Their works harmoniously combine Turkmen national traditions with modern design solutions.

Mukaddes Ibragimowa will showcase corsets, jackets, and trousers made from ikat and denim fabrics, as well as embroidered silk. The "Desert Heritage" brand will present products made from silk, cotton, linen, and camel wool, dyed with natural colors and handcrafted.

The "AYM" brand will feature hand-embroidered linen products inspired by the historical heritage of ancient Nisa, while "Binaym" will uniquely express Turkmen handcrafts in modern denim items using the patch-work technique.

The participation of Turkmen designers in the international exhibition in Paris is an important opportunity to promote national weaving traditions, handcrafts, and contemporary Turkmen fashion on the global fashion stage. This event can also help local brands enter new international markets and develop creative cooperation with foreign specialists.