Technology
Panasonic Partners with Skyworth: A Strategic Shift in the Global TV Market
February 24, 2026 14:44 • UTC+5 (Ashgabat) • 17 views
Panasonic hands over TV manufacturing and marketing to Skyworth in the US and Europe, signaling a new era of Japanese-Chinese collaboration.
Japanese electronics giant Panasonic has entered into a strategic partnership with China's Skyworth to revitalize its TV business in the US and Europe. Under this agreement, Skyworth will manufacture Panasonic-branded TVs and lead marketing and sales efforts in these regions, while Panasonic pivots its focus toward R&D and product development. This marks the second major partnership between a storied Japanese brand and a Chinese manufacturer in recent months, following a similar move by Sony and TCL. This trend highlights the shifting landscape of the global TV industry and the decline of Japanese dominance over the past decade.