Technology
Apple Sets Historic Record: MacBook Neo Drives Unprecedented Surge in New Mac Users
March 28, 2026 10:18 • UTC+5 (Ashgabat) • 62 views
Apple CEO Tim Cook announced that the MacBook Neo launch led to a record-breaking week for first-time Mac buyers. Priced at just $599, it is also the most repair-friendly Mac in over a decade.
Apple has reached a new milestone with the launch of the MacBook Neo, a budget-friendly laptop that has taken the market by storm. CEO Tim Cook shared that the "Mac just had its best launch week ever for first-time Mac customers." Starting at $599 ($499 for education), the Neo is nearly half the price of the current MacBook Air M5 ($1,099), making the macOS ecosystem accessible to a much wider audience.
Beyond its price, the MacBook Neo has surprised experts with its internal design. Teardowns revealed it to be the most repairable Mac in 14 years, earning a 6/10 score from iFixit. Unlike previous models heavy on adhesives, the Neo features a screw-mounted battery and modular components. Due to its massive popularity, the device is currently out of stock on Apple's US website, with shipping delays stretching to 2-3 weeks.