International
Russian marketplaces will start recommending domestic products first
January 11, 2026 10:42 • UTC+5 (Ashgabat) • 19 views
Under the new “Russian shelf” draft law, Russian marketplaces will be required to give priority to domestically produced goods in search results and recommendations. When users search without specifying a brand, Russian products will be shown first, and when a foreign product is selected, a domestic alternative will also be suggested. The initiative is aimed at supporting national manufacturers.
Russia is preparing for changes in the operation of major online platforms. Under the “Russian shelf” draft law, marketplaces will be required to more actively promote domestically produced goods. This was stated by Minister of Industry and Trade Anton Alikhanov in an interview, excerpts of which were published by TASS.
According to him, if a customer searches for a product without specifying a particular brand, marketplaces will have to prioritize recommendations of Russian-made products. In addition, when a foreign product is selected, users will simultaneously be offered a similar domestically produced alternative. These measures are aimed at supporting Russian manufacturers and strengthening their position in online commerce amid competition with foreign companies.
The draft law provides for special requirements regarding the placement of product cards, which should increase the visibility of Russian products in search results and recommendations on marketplaces.