Apple is preparing to showcase its new devices at a special launch event on September 9. Expected products include the new iPhone 18 Pro and iPhone 18 Pro Max models, the company's first folding smartphone, as well as new generations of Apple Watch and AirPods devices.

According to Bloomberg analyst Mark Gurman, this event will mark Apple's first major product launch under the leadership of new CEO John Ternus. Products such as Apple Watch Series 12 and Ultra 4, AirPods 5, a new Apple TV, and HomePod mini are also expected to be showcased during the event.

The new iPhone 18 Pro and Pro Max models are expected to feature advanced technical specifications. Reports indicate the smartphones will be equipped with the new A20 Pro chip, Apple's custom C2 modem, and an upgraded camera system.

New generations of Apple Watch are anticipated to introduce additional features for health monitoring and sports activity tracking. Additionally, a ceramic casing option and new color solutions are reported to be offered for the Series 12 model.

The company's production plans extend beyond new iPhone models. Late 2026 and early 2027 are expected to see the introduction of a new OLED-screen iPad mini, iMac, and a 14-inch MacBook Pro powered by the M6 chip. During that same period, Apple's first touch-screen MacBook may also debut as a major innovation.

Reports further suggest that the company is preparing a 7-inch smart home center device featuring a Siri voice assistant enhanced with artificial intelligence capabilities.

Apple has several new products lined up for 2027 as well. These include AirPods with internal cameras, screenless smart glasses, a special edition marking the 20th anniversary of the iPhone, the second-generation folding iPhone, and refreshed MacBook, iPad, and Apple Watch models.

Long-term plans also mention the potential development of new products such as a home robot with a screen, a dedicated AI-powered device, and a folding iPad.

The September 9 launch event will be held under the title "Surprise and shine." The presentation is expected to begin at the Apple Park campus in Cupertino, California, USA, at 22:00 Ashgabat time.

A live stream of the event will be available via Apple's official website, the Apple TV app, and the YouTube platform.