
Bloomberg's Mark Gurman reports that Apple is planning a three-day announcement cycle from March 2 to March 4. Instead of a live event, the company is expected to release a series of press releases. Key highlights include the "highly likely" debut of a more affordable 12.9-inch MacBook powered by an A18 Pro variant and the new iPhone 17e. The iPhone 17e is rumored to feature an A19 chip, MagSafe, and Apple's custom 5G and Wi-Fi 7 chips. Other potential releases include the M4 iPad Air and M5 MacBook Air models. In-person "Apple Experience" events will conclude the week in major global cities.
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