A massive and rapid increase in demand for coffee beverages in China could trigger a global price hike for the popular commodity in the foreseeable future. This warning was shared with RIA Novosti by Almir Ribeiro Americo, head of the Moscow office of the Brazilian Trade and Investment Promotion Agency (ApexBrasil). According to the Brazilian official and business expert, the immense Chinese market is poised to consume staggering volumes of coffee going forward. This massive consumption shift is expected to exert heavy pressure on global supplies, ultimately leading to higher coffee prices worldwide.