Bugatti, known for its hypercars, has officially announced a partnership with technology brand C SEED. The first product of this collaboration is an innovative television called the “Transformer N1.”

The new device is produced on a custom-order basis and is not intended for mass production. According to experts, its design is inspired by the style of the Bugatti Tourbillon.

One of its key features is a unique transformation mechanism. When turned off, the television resembles a modern art piece or a small sculpture. When activated, it fully unfolds in about 45 seconds, transforming into a large display screen.

Customers will be able to choose between 110-inch, 137-inch, and 165-inch versions.

The official price has not yet been announced. However, considering that previous premium devices from C SEED have sold for hundreds of thousands of dollars, this new television is also expected to be positioned in the ultra-luxury segment.

This project marks Bugatti’s first entry into television manufacturing. It is also noted that other automotive brands are beginning to explore similar premium electronics products.