In some countries around the world, distinctive shopping centres have been established in accordance with natural and geographical conditions and the interests of tourists. One example is the “floating” markets, which are widespread in Asian countries. Unlike conventional marketplaces, these markets operate on rivers and waterways, with boats serving as mobile trading platforms.

At floating markets, each seller has their own boat filled with food products, fruits, vegetables or various handicraft items. Sellers gather in areas where the river current is slow and offer their goods to customers. As the water level and current change, the positions of the boats also shift. This is why these trading centres are known as “floating markets”.

Today, such markets can be found in Thailand, Indonesia, Vietnam, India and Sri Lanka. They are not only shopping destinations for local residents but also attract considerable interest from foreign tourists.

Among these markets, Thailand’s “Amphawa” Floating Market is particularly popular. It attracts visitors with its unique shopping atmosphere, a variety of goods offered directly from boats and fascinating glimpses of everyday life.

Floating markets are recognised as distinctive tourist destinations that bring together the cultural characteristics, traditions and commercial practices of Asian countries.