Why do Chinese electric cars look more attractive than European ones?

In recent years, China’s automotive industry has emerged as a leader, not only in terms of technology but also in design. In the field of electric vehicles, the country is surpassing its European competitors not only in production but also in aesthetics. The main reason for this is the world-renowned designers who enjoy much greater creative freedom compared to their European counterparts.

At the helm of leading Chinese electric vehicle brands—such as BYD, NIO, XPeng, Hongqi, Avatr, LeAuto, and Zycor—are designers who have previously worked at globally recognized companies like Bentley, Audi, Rolls-Royce, Porsche, BMW, and Lamborghini.

For example:

The style of BYD brand was developed by Wolfgang Egger, who was the chief designer at Audi and Lamborghini. He now also oversees the premium Denza and Yangwang models.

The chief designer of Zycor brand, Stefan Zylow, after his experience at Bentley and Audi, moved away from classical styles and created a radical, bold design that became the brand’s signature.

Hongqi brand is developing under the leadership of Giles Taylor, who previously worked at Rolls-Royce. Here, he enjoys more freedom for creativity and is designing new models.

The chief designer of Avatr, Nader Faghihzadeh, previously worked at BMW. He is now responsible for the futuristic style of the brand’s models.

XPeng’s design is led by two famous specialists: JuanMa López (who worked at Audi, Lamborghini, Ferrari, Genesis) and Rafik Firak (Honda, Acura).

The reason these designers work in China is because they are given complete freedom to realize their ideas.

That’s why today, the most striking and modern vehicles on the roads worldwide are models created in China by renowned global designers.