Mirror of time: How Google Trends reflects our lives

What is the World Searching For?

Apr 22, 2025 - 16:04
Mirror of time: How Google Trends reflects our lives

Google Trends is a free online platform created by Google that shows how the popularity of search queries changes over time. It allows users to analyze data from various countries, regions, and languages.

Key features:

  • Shows the popularity of keywords in graphical form.

  • Allows comparison of two or more search queries.

  • Displays interest in a topic by country and region.

  • Visualizes search trends over time (hourly, daily, yearly).

  • Provides the ability to track interest in popular events.

Where can Google Trends be used?

  • In marketing: to determine which product is seeing an increase in demand.

  • In journalism: to find topics that are popular among the general audience.

  • In SEO: to identify the most searched keywords for content creation.

Example: If you search for "Dubai chocolate," Google Trends will show when and where this term was searched the most.